What is a marketing dissertation and what
are its types?
A marketing
dissertation is usually assigned to students who are pursuing their marketing
degrees and they are in their final academic years. A marketing dissertation
contains all the general information that a dissertation contain but the entire
focus on the dissertation is based on marketing and that is the reason why it
is known as a marketing dissertation. A marketing dissertation like any other
dissertation contains a topic, a proposal and the final dissertation. However,
there are several diverse types of marketing dissertations like branding
dissertation, consumer relationship management dissertation, advertising
dissertation, marketing research dissertation etc. These entire topics can be
easily classified under the head of marketing dissertation.Marketing dissertation and marketing
dissertation proposal should be developed with extreme care because
they the basic documents of the final year project which a student has to
submit. But it should be noted that all the aspects of dissertation should be
kept in mind when a student is writing a marketing dissertation because the
same five chapters are included in this with minute changes based on the topic.
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